Blond
Move

you are here for a

REASON doesn’t come from nobeer...
it comes from somebeer with a REASON...
and the REASON... is ...YOU.

Do
you
see...

The WORLD thinks you brew beer. You know you actually mostly SUPERVISE stainless steel.
The occasional heavy lifting fires up your engine, however the long hours of monotonous waiting let the RUST set in.

...the problem?

Wait...

why
are
you
waiting?

The SOLUTION is hidden behind the tips. Find it and you won’t recognize yourself, you will see the colour of MOVEMENT!

what are you waiting for?

1

A grain scoop is a true man’s POGO stick.
Jump brutally on a grain scoop. Create noise and destroy the floor!

But how?
beer-foam-bw

Pretend the entire brewery floor is covered in industrial ADHESIVE. Every time your heavy BOOT touches the ground, it bonds instantly.
You can't just walk, each step you have to explosively LIFT your foot upward to tear it FREE before the glue hardens completely.

The floor is sticky!

2

Rope it in!

The metal bucket is your TARGET. Your weapon is a wash-down hose. Use the hose as a cowboy’s LASSO. With precise whipping motion loop the end around the bucket and DRAG it in without moving your feet.

The
brewing
factory
is a...

Haunted
house!

If the factory goes silent or the noise level drops significantly, it means “THEY” are listening. To avoid being heard, you must stop walking normally and proceed on your TIPTOES until the noise returns.

Any brewer has the power to turn off the main lights to trigger a HAUNT. To save the team, one person must navigate to the light switch using a flashlight. Speed is SURVIVAL!

If a colleague spills beer, they are critically injured. Abandon your post and RUSH to them immediately. The only CURE is to lift the injured brewer off the ground to save them.

5

5

The paddle
fights!
If you cross paths with another brewer holding a mash paddle, the FENCING duel begins immediately. No words, just action. The first person to land three light HITS on the opponent's TORSO claims victory.

At the end of a heavy brew week, before the final washdown, wake up your crew with a team showdown.

Time for a challenge...

01.
One person stands in the center and spins a hose low along the floor for as long as possible.

02.
Everyone else surrounds them holding a full glass of fresh beer. The goal is to jump over the sweeping hose without falling or spilling your drink.

03.
The challenge ends if somebody falls or the person spinning the hose gets exhausted.

04.
Whoever has the most beer left in their glass wins. The person with the least beer becomes the next spinner.

Show it OFF!
Post a photo on instagram showing the level of the winner's beer, or a group shot of everyone holding what’s left of their glasses above their heads with... #upbrewit.